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What is Community
Programming?
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Community
Programming is provided by NLTV for public service organizations free
of charge.
-
The purpose of
Community Programming is to produce and help produce an informative
and/or promotional video for your organization.
- Videos produced through this service
will address the mission(s) of your organization, as well as promote
your services from many different angles.
- Community Programs will be shown on NLTV Channel 5 and can be distributed to other access stations or
service clients.
How to use this service
It's simple to create your
own video or series of videos. Just follow the steps below:
1. Decide what kind of video you want (see Three Types below).
2. Fill out a
Community Programming Request Form and
return it to NLTV at least two weeks prior the date
you want shooting to begin.
3. If you want a longer Project Video or PSA, make arrangements with
NLTV for script, talent, set, etc.
4. Set a deadline (with recommendation from Community Programmer).
5. Enjoy your finished video!
The requests are honored on a first-come, first-served basis, so the
sooner you can get your request in, the more likely it is we can help
you.
Three types of Community
Programs
Community Programs can be
classified into three main types, each having its own strengths:
1. Meeting/Event
- Viewers can get an immediate sense of
the internal workings of an organization, and be brought up to date on
the current concerns, projects, and views of that organization.
- Meetings and events take little time
and effort to videotape and cablecast, and are ready to be replayed or
distributed quickly.
- The exposure of television allows the
public to get involved, as they can observe the meeting from home and
be encouraged to attend.
2. Project Video
- A project video guarantees extensive
exposure for an organization, as it is a longer video, and can
highlight a number of services.
- Unfortunately, this type of video may
present a challenge, as it can take so much time to produce, that
information within the video becomes out of date.
- The time and care put into a project
video allows viewers to become emotionally involved, showing the very
best aspects of your group.
3. Public Service Announcement (PSA)
- PSAs are best for highlighting contact
information of your organization. They can be played repeatedly to
promote your services.
- A good selection of concentrated
information is required in this sort of video. Talented actors and
good music can help get your message out.
- Information such as address and phone
number are easily picked up by the viewer of your PSA, due to short
length and repetition.
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